Recycle Your Ex

I couldn't resist opening an email captioned "Flush Your Ex Is Back."  I was amazed to read a message from Who Gives a Crap toilet paper company (their bamboo is my paper of choice) to see that they were recycling (pun intended) a previous campaign to turn karma into a reality with an invitation to send in old love letters, poems, and other paper evidence of a love gone bad.  Their promise was to recycle those notes (literally) into toilet paper, which could then be, well, used and flushed.  Their call was to "Get Petty," "turn heartbreak into toilet paper," and remember "What goes around comes around."

All in good fun, right?  With a side dose of therapy.  I do recall, sitting with a friend at her chimenea, a tot of some very smooth adult beverage in hand, burning her divorce papers and, I, some old letters that I really didn't need to keep around.  As healing as that act (or beverage) may have been, I am a little saddened that I did not, at that time, know about "Who Gives a Crap" as anything but an expression of dismissal.  Fire is good, but flushing would have been even more satisfying.

But seriously, folks, recycling matters. For Who Gives a Crap, recycling comes with a double purpose.  (1) They recycle paper into a useful product.  (1) A portion of their profits is donated to charities that build functioning toilets in places where few or none exist.  

Even better, I found this at the end of their front page (and other places on their site):

Acknowledgement of Country

We first started in Melbourne, on the traditional grounds of the Wurundjeri people. Today our team spans the globe, but most of us are still on land whose rightful custodians are First Nations peoples who have cared for our land, water and sky for tens of thousands of years. We pay our respects to Elders past and present and commit to Wominjeka - to come with purpose - leveraging our business, products and community to uphold our responsibilities to protect this planet according to their example.

 Wominjeka.  Sounds like "Ethics" to me.  Nothing petty about it.